The industry is constantly changing and anyone who stops learning is quickly left behind. As a business owner or marketer, you need to keep your eye on the shifting trends.
One of the largest changes is how we are searching for businesses to serve our needs. Using mobiles phones has become more and more prevalent. As phones have advanced so has our search process from typing to voice commands. The moving trends show that clients will be using voice commands to search more and more. Which brings the question: how to optimize for this new style of search? (Forbes Article)
Phone application downloads are declining across all types of phones. Are people freeing up their phones? What is the future value of mobile phone applications for businesses? (Tech Crunch Article)
Another change in the trends is the use of IOT or internet of things. The interaction of real-world devices with the internet. Creating more of an interactive physical world environment. Will this raise the client’s expectations of businesses? (Huffington Post Article)
See more in-depth changes coming for 2018 (Forbes Article)