Content Trend Changes 2018

Looking at the where people spend their time online and what they do clearly shows us a trend. As technology has improved so has our speed of the connection between us. This has allowed access to information which would have been unappealing on dial-up to become readily available.

In the beginning, the internet was about reading the text and very few photos.

Then we found ways to present more photos by compressing them. Which allowed us to share more photos and become picture based using infographics and charts to display information in a more appealing fashion. This spurred websites like Flickr and Instagram.

Now we have moved past photos and into Video with websites like Youtube & Snapchat growing in popularity. More and more people are watching videos instead of looking through photos.

Think about getting videos made about your business… Catch your client’s attention where they spend their time.

In the future, we will be moving toward Augmented Reality & Virtual Reality. This is very exciting with 360 videos.

Upcoming Changes in Business Marketing Trends

The industry is constantly changing and anyone who stops learning is quickly left behind. As a business owner or marketer, you need to keep your eye on the shifting trends.

One of the largest changes is how we are searching for businesses to serve our needs. Using mobiles phones has become more and more prevalent. As phones have advanced so has our search process from typing to voice commands. The moving trends show that clients will be using voice commands to search more and more. Which brings the question: how to optimize for this new style of search? (Forbes Article)

Phone application downloads are declining across all types of phones. Are people freeing up their phones? What is the future value of mobile phone applications for businesses? (Tech Crunch Article)

Another change in the trends is the use of IOT or internet of things. The interaction of real-world devices with the internet. Creating more of an interactive physical world environment. Will this raise the client’s expectations of businesses? (Huffington Post Article)

See more in-depth changes coming for 2018 (Forbes Article)